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Interview - Aquastar Interview IDAH Machinery

This interview is published in Aquastar Magazine in May 2021


"Almost 80% of our sales come from the testimony and recommendation of our customer, we let the quality of our machines speak for itself."

We envision our company becomes a reliable partner for our customers by producing high technology, operator-friendly, and safe machinery.

Tell us, how the journey has been so far for IDAH Machinery?

In Idah, we try always try to provide the latest innovation, engineering, manufacturing of high-quality machinery, and the most important professional service for our customers. We take service as the core value and establish an IDAH innovation center to connect customers' needs from feed ingredients, formulas, manufacturing, and plant construction to production. Through our Idah Innovation Center, people who are related to the industry chain (feed mills, farmers, formulators, etc.) can come to us and customize their own products.

Our main focus is to get close to our customers. To achieve that, we opened new representative offices in India and Thailand to provide better service for our customers.

In the last 10 years, we accomplished great milestones on our journey. As the founder of the postconditioning system in shrimp feed, we are proud to announce that we have redefined the post-conditioning process by incorporating a carousel dryer in the system. Moisture has a serious impact on your product quality and cost price levels, and profits for your business. The addition of a carousel dryer gives you precise moisture control in your feed by keeping moisture uniformity. Together with the drying result consistency–in-time, it will determine the target average moisture content.

The concept of a Carousel dryer enables you to have the most effective heat exchange, thus, lowering the air exhaust volume. Lower exhaust volume means lower cost needed for odor treatment.
Last year when the Covid-19 hit most of the countries around the world, we are grateful that Taiwan is one of the countries that can control the virus from spreading. The work in our company never stop, we continue to provide full service to our Customers.

Since its inception early in Taiwan how the company transformed over the years?

Idah was founded in 1974 when the aquaculture business is booming in Taiwan. Over the years there are many great milestones that we have achieved. In the 1980s we developed the first feed extrusion and also introduced the post-conditioning system for shrimp feed, which has since become essential processing equipment in the shrimp feed production line throughout Asia. In the 1990s we established an extrusion research center for textured vegetable protein. This research facility is the fundamentals of the Idah Innovation Centre that was opened in 2016.

Over the years, the incorporation of many new technologies and manufacturing machines have helped to shape the company, we can provide consultancy, services, complete machines, turnkey solutions, and spare parts for our customers.

What steps are you taking to differentiate in marketing?

We believe that the traditional way of marketing still works. What we do for marketing includes exhibitions, websites, and making webinars.

How we strive in the feed machinery market depends on what value we can bring to our customers. To provide optimal value for our customers. Idah always offers high-quality and robust machinery with technology that can last for a long time. Almost 80% of our sales come from the testimony and recommendation of our customer, we let the quality of our machines speak for itself. We helped Customers produce good feed to achieve long-term success in the market. We take pride to provide service for our customers.

What does quality feed milling to you and what does IDAH promise?

One of the necessities of humans is food. With the increase of the human population, demand for food will drive feed businesses to continue growing. By providing high-quality machinery and services, we support the feed manufacturer to produce feed efficiently. So to say, feed milling is our way to contribute to the world.

When customers come to us, it is our goal to provide professional and refined service for our customers. Idah promises to become a reliable partner in the food, feed, and biofuel industry.

Please let us know about your current team members and R&D

Our company is led by Mr. Danny Chang, our General Manager. In the last 5 years, our company constantly undergoes revolutionary breakthroughs in research and development, using scientific data to develop new techniques and technologies in producing robust and tailored machinery for food, feed, and biofuel industries.

Our philosophy of research and development revolves on our Idah Innovation Center. This Innovation Center is the center of our collective wisdom, we have collected the experience from our customers, Idah expert team, and experts from Taiwan, Europe, and the US in order to keep us one step ahead of our competitors.

How do you see Indian Aquaculture and South Asia market shaping up?

According to some reports in 2021, the shrimp export from India is decreased due to the Covid-19 and trading dispute due to border dispute with China. But one thing needs to be noted, the price of shrimp has slightly increase compared to 2019. In the long run, looking at the production capacity, future capacity expansion, and low production cost in India, I believe that India will bounce back sooner than we expect.

Let us know about your future vision of the company

We envision our company becomes a reliable partner for our customers by producing high technology, operator-friendly, and safe machinery. We are actively researching utilizing old technology and incorporating new technology in our machines. We strive to develop intelligent equipment and control systems that can bring exceptional results for our customers. The ultimate goal is to make our Customers always one step ahead in the market.

albert_wang

Graduated from National Taiwan Ocean University Food Science Department earning the title of Master of Science (MSc.) Albert has a strong background in science and used this science-based approach to deliver knowledge to Customers. Yearly experience in sales, technical, and marketing departments, added with continuous communication with the Customer gives him the knowledge in feed machinery and its operations.